A Netflix Original Movie
Challenge: How do you turn climate anxiety sparked by a satirical blockbuster into measurable action?
ROLE: Impact Campaign Lead Producer
Led the global impact strategy for Netflix's Don't Look Up campaign, "Count Us In," a multi-platform initiative designed to turn audience momentum into climate engagement.
STRATEGY
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Authored the theory of change proposal for Netflix and Count Us In
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Built and Led campaign strategy & centralized aggregator platform to convert attention into action for the hit Netflix film 'Don't Look Up'.
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Integrated cast, scientists, & policymakers into campaign storytelling
EXECUTION
Produced several pieces with the cast including Meryl Streep, Jennifer Lawrence, Tyler Perry, Cate Blanchett, Mark Rylance, Director Adam McKay, Climate scientist Dr. Katherine Hayhoe, US Climate Envoy John Kerry, Physicist Brian Cox and Leonardo DiCaprio.
IMPACT
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Climate action education & engagement framed through humour
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Reduced overwhelm, increased participation
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Webby-nominated lead piece
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Established a scalable entertainment-to-action campaign model.
Count Us In, a global impact campaign designed to turn climate anxiety into action
Read Benn's original impact proposal
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