A global impact campaign designed to turn climate anxiety into action
A Netflix Original Movie
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ROLE
Impact Campaign Lead Producer
SCOPE
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Authored the theory of change proposal for Netflix and Count Us In
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Led campaign strategy & aggregator platform for the hit Netflix film 'Don't Look Up'.
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Produced content with cast, scientists, & policymakers
IMPACT
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Climate action engagemen framed through humour
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Reduced overwhelm, increased participation
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Webby-nominated lead piece
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Read Benn's original impact proposal
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Produced several pieces with the cast including Meryl Streep, Jennifer Lawrence, Tyler Perry, Cate Blanchett, Mark Rylance, director Adam McKay, climate scientist Katherine Hayhoe, US Climate Envoy John Kerry, and physicist Brian Cox. Received Webby nomination for the lead piece with Leonardo DiCaprio. The website plays off the dark humor of the film, while maintaining an action-based tone to inspire people to take a step to help save the planet, one small step at a time.
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