I wrote a theory of change proposal for Netflix and Count Us In to develop a campaign and aggregator website for the Netflix series "Our Great National Parks" with former United States President Barack Obama. The concept Wild for All speaks to the importance of protecting wildlife: we need wildlife and it needs us. We created a playful and relatable identity that ties together everyday wildlife with that of the the great national parks of the world. Produced several pieces with President Obama, and a campaign challenge to people around the world to document their experiences in national parks around the world. The Obamas promoted it on their social media accounts, President Obama talked about it with Al Roker on the Today Show, and outlets from Forbes to Harper's Bazaar to the BBC covered it's launch. President Obama even won an Emmy for his narration on the show!